Are You Wondering if your business should be on Pinterest? Today we will discuss the benefits of using Pinterest for businesses along with a few tips on how to start pinning. First things first, let’s dive into what Pinterest is?
Pinterest is a social media platform that allows users to create and share visual content, such as images and videos, on themed boards. There are a number of benefits you can get by creating a presence on Pinterest for your business. Below we will discuss how using Pinterest will help your business.
What is Pinterest?
Pinterest is a social media platform and visual discovery engine founded in 2008 by Ben Silbermann and Evan Sharp, who were both former employees at Google. It has since grown into one of the most popular social media networks in the world with over 450 million active users as of 2023.
Pinterest allows users to create and share visual content, such as images and videos, on themed boards. Users can “pin” photos they like from other websites or their own photo albums, and then organize them into themed boards.
With billions of Pins on Pinterest, you know you will always find ideas to spark inspiration for your next recipe, DIY, and business project. When using Pinterest, you can “Pin” images and ideas you love, save them to public or private boards to keep your ideas organized and easy to find. You can also create Pins to share products, services, DIYs and other ideas with other people on Pinterest.
Benefits Of Using Pinterest For Businesses
Increased Brand Visibility
Pinterest is a social media platform with over 450 million users. It’s one of the most popular social networks and it has a huge audience that you can reach through your business page.
Pinterest users are also extremely engaged, with an average time spent on Pinterest being around 14 minutes per visit.This means that if you create high-quality visual content, it will be seen by more people.
“People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires.” – Pinterest
Drive Website Traffic
Pinterest is an excellent platform for driving website traffic. You can create compelling visuals that link back to your website, promote content and drive traffic through pinning.
It’s important to note that Pinterest has several ways of helping you drive traffic back to your site, including:
- a Pin It on your site so users can easily pin from there (this is the most common method)
- Adding links within Pins themselves
- Using Rich Pins
Make Your Pins Stand Out
- Make it easy to find your products
- Tell a story with your board
- Use hashtags to make your content searchable
How to Schedule Pins In Advance on Pinterest
- Log into your Pinterest business account
- Click Create at the top-left of your screen, then click Create Pin
- Select an image or video for your Pin and add a title, description and the destination link
- Select Publish at a later date and choose the day and time you’d like to publish your Pin
- Choose an existing board to save your Pin to from the drop-down menu, or select Create board to create a new one
- Click Publish
Pin Formats
- Create video Pins
- Create a collections Pin
- Create Try on product Pins
- Create rich Pins
- Paid partnerships for Creators
Increase Sales
One of the biggest benefits of using Pinterest for your business is that it can help you increase sales. The first step in increasing sales is to make sure that people can find your Pin and know exactly what they’re looking at. Be sure to include bright visuals, a clear description of your product with keywords, a link to your product pages on your website in each pin created.
Next, create collections of related products together in one place so customers can easily browse through them all at once instead of having to click through multiple pages individually. You could also consider creating a “best sellers” collection where only items with high ratings appear (this will also encourage people who haven’t yet tried out your products). Finally, don’t forget about targeting specific audiences! For example if I’m looking for something specific like “wedding shoes” then I might want my ads in those searches rather than just general ones like “shoes”.
Improve SEO
Pinterest is a great place to improve SEO. When you pin content, Pinterest automatically creates a link back to your website. This helps with search engine optimization (SEO) and increases the chances of people clicking on your pins and visiting your site.
The best way to make sure that this happens is by using relevant keywords in both the description of each pin and its title tag when possible. You can also optimize individual pins by adding meta tags such as “keyword” or “keywords” within their titles so that they show up higher in search results when someone searches for those terms on Google or Bing!
Gain Audience Insights
Pinterest is a great source of information for businesses. You can analyze user activity, track website clicks and monitor customer feedback through the platform. This can help you gain insight into what your audience wants from you.
Pinterest also allows businesses to create their own boards as well as curate others’ content so that they can share it with their followers in an organized way.
Gain Competitive Advantage
Pinterest is an excellent way to keep up with trends, stay ahead of competitors and develop marketing strategies. The platform allows you to see what kind of content your audience likes and what kind of content they don’t like. You can use this information in order to create more engaging posts that will increase your followers’ interest in your brand or business.
Pinterest also gives businesses access to data about their competitors’ marketing strategies so they can gain a competitive advantage over them by doing something different from what everyone else is doing on Pinterest!
Pinterest is a powerful tool for businesses, but it can be difficult to use. If you are looking to build your brand and drive traffic to your website, Pinterest is the place to start.
The best part about using Pinterest for business is that it’s free! You don’t have to pay for anything – just create an account and start pinning away! Pinterest has proven itself as an effective marketing platform over the years by helping brands reach new audiences and grow their sales numbers. In fact, 80% of users say they discover new products on Pinterest every day.
