If your business has gotten this far without a website, you may be wondering: do I need a website for my business? What’s the point of having a website for my business if I’m doing well without one? The short answer is – there has never been a better or more critical time to invest in a business website.
A website offers many benefits for all businesses, especially small businesses, and most of these benefits increase in value exponentially yearly. Are you not convinced? Below are the seven most significant benefits for your small business, even a simple website.
Seven reasons why your business needs a website
A website makes your business look more professional 84% of today’s consumers think a website makes your business more credible than companies who are only present on social media. Your website is the principal place to share and show off professional certifications or awards your business has achieved. Beyond that, having a domain and website allows you to create a business email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all correspondence, primarily if you’ve used your email address to conduct business with suppliers and clients up until now.
A website can and will attract new customers via Google
You may be satisfied with your business, but all companies experience customer turnover. To encourage continued success, you must attract new customers, and one of the best ways to do it is by being present online and your visibility on Google. An optimized website can help your business rank well for various search terms and attract new customers.
You can showcase products and services
Having a business website means that you can share photos and important information about your products and services with potential customers. For example, if you own a restaurant, you might want to highlight items on your menu: keto, vegan, vegetarian, and gluten-free. Hence, people with dietary restrictions know that they can eat in your establishment.
Display your best reviews and testimonials on your website
A testimonial section displays your best reviews or testimonials. This is a great way to establish social proof. This might come in the form of personal customer testimonials. If your business has appeared in magazines, newspapers or popular local blogs, you can also feature those. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close in the future, you’ll still have access to your best reviews.
A website can encourage customers to contact you
A website is a great place to make your contact information readily available to potential customers. You can publish your contact information in a header or footer, so it appears on every page.
Integrate your website with Google Maps so people can find you more easily
A website lets you embed maps directly into your content. Some businesses have a map embedded directly onto their home page: An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighbourhood your business is located in.
A website establishes your place in the industry
If your competitors aren’t online yet, you know they probably will be very soon. It is essential to establish yourself as a leader in your field by building a high-quality website first! If your competitors are online, you can build a completely different website from your competitors’ websites. Show your potential customers what makes your company stand apart by sharing essential information about your products and services. Show them why they should come to your business instead!
A website ensures your success in the long term
In 2020, over 4.54 billion people were using the internet, that is 59% of the global population, and more people are online daily. Without a website, your business will be invisible to them and other potential customers. To stay competitive in a digital world, remember your business needs to get online as soon as possible.
So, do I need a website for my business?
The final verdict Hopefully, by now, you’ve realized that the question isn’t “do I need a website for my business” but “can I afford not to have a website in the digital era.” And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future. Finally, if you have any questions about websites for your small business, ask away!