Paid Advertising Management
Paid Advertising That Connects You With the Right Audience
We plan, create and manage strategic digital advertising campaigns across Google, Meta and other relevant platforms. Every campaign is built around your audience, offer, goals and budget, with clear tracking and ongoing optimization focused on meaningful business results.
Strategic reach. Clear goals. Smarter growth.
Paid advertising explained clearly
Reach More of the People Most Likely to Take Action
Organic marketing builds recognition and trust over time. Paid advertising allows your business to reach carefully selected audiences more quickly through search engines, social media platforms, websites, video and other digital placements.
The right strategy depends on what you are promoting, who you need to reach and what action you want them to take. We recommend platforms and campaign types based on your business instead of forcing every client into the same approach.
Advertising platforms and formats
Paid Advertising Services Offer
Platform availability and recommendations depend on your industry, audience, location, campaign objective, budget and approved advertising plan.
Google Ads
Reach people actively searching for products, services or solutions related to your business.
- Google Search Ads
- Performance Max campaigns
- Google Display Ads
- Google Shopping Ads
- YouTube Ads
- Call-focused campaigns
- Local and location-focused advertising
Meta Advertising
Promote your business across Facebook, Instagram and eligible Meta placements.
- Facebook Ads
- Instagram Ads
- Facebook Lead Ads
- Reels Ads
- Stories Ads
- Carousel Ads
- Video Ads
- Messenger placements
Additional Social Advertising
Other platforms may be recommended when they align with your audience and campaign goals.
- LinkedIn Ads
- TikTok Ads
- Pinterest Ads
- YouTube advertising
- Recruitment advertising
- Professional and B2B campaigns
Retargeting & Remarketing
Reconnect with people who have already visited your website, engaged with your content or interacted with your business.
- Website visitor retargeting
- Social engagement audiences
- Customer and email audiences
- Product-view and cart audiences
- Lookalike and similar audiences
- Cross-platform remarketing
Campaign objectives
Advertising Built Around a Clear Goal
A campaign should be designed around the action your business needs, not simply the number of people who saw an advertisement.
- Lead generation
- Website traffic
- Phone calls
- Appointment bookings
- Online sales
- Product promotion
- Brand awareness
- Event promotion
- Recruitment campaigns
- Retargeting
- Local business promotion
- Service-area advertising
Advertising management services
What We Provide
Every client's needs are different. We build a custom advertising plan around your goals, audience, platforms, campaign duration, available content and budget. Everything included is clearly outlined in your proposal and contract before work begins.
Discovery & Advertising Strategy
We learn about your business, offer, audience, competition, service area, goals and what a successful campaign should accomplish.
Account Review, Setup & Ownership
When needed, we review or configure advertising accounts and make sure your business maintains appropriate ownership and access.
Audience & Keyword Research
Depending on the platform, we research keywords, locations, demographics, interests, behaviours and audience signals relevant to your campaign.
Campaign Structure & Budget Planning
We organize campaigns, ad groups, audiences, placements and budgets around your priorities and approved advertising investment.
Ad Copy & Creative Coordination
We write advertising copy and coordinate the graphics, photography, video or other creative assets required for the approved campaign.
Landing Page Recommendations
When needed, we identify website or landing-page improvements that may help visitors understand the offer and complete the intended action.
Conversion Tracking
When included and technically possible, we help configure tracking for important actions such as forms, calls, sales, bookings or applications.
Campaign Launch & Testing
We launch approved campaigns and test relevant combinations of audiences, keywords, messages, creative and placements.
Ongoing Optimization
We review performance, adjust budgets and targeting, refine advertisements and reduce spending on areas that are not supporting campaign goals.
Reporting & Recommendations
Depending on your package, we provide clear reporting on spending, results, cost per outcome and the recommended direction for the next period.
How we work
Our Paid Advertising Process
We establish the campaign foundation first, launch with a clear purpose and refine the work using performance data.
Discover
We define your audience, offer, goals, market and campaign priorities.
Plan
We recommend platforms, campaign types, budgets, tracking and creative needs.
Build
We prepare the campaign structure, targeting, advertisements and approved assets.
Launch & Optimize
We activate the campaign, review performance and make informed adjustments.
Report & Refine
We explain the results and recommend the next steps based on campaign data.
Measurement and tracking
Clearer Data Creates Better Decisions
Advertising platforms can report clicks and impressions, but meaningful measurement should focus on what happens after someone responds to an ad. Tracking requirements and technical availability are reviewed before launch.
- Google Analytics 4
- Google Tag Manager
- Google Ads conversion tracking
- Meta Pixel
- Meta Conversions API when appropriate
- Forms, calls, sales and booking actions
- Cookie consent and privacy considerations
A stronger digital presence
Organic Content and Paid Advertising Work Better Together
Paid advertising can introduce your business to new audiences quickly. Consistent organic content gives those visitors an active, credible brand presence to explore after they click, search your name or visit your social profiles.
When appropriate, paid campaigns can be coordinated with your social media marketing, website content and wider digital strategy.
Advertising investment
Ad Spend and Management Are Separate
Recommended budgets depend on your market, campaign goal, competition, location, offer and expected customer value. All costs and responsibilities are explained before the campaign begins.
Advertising Budget
Your ad spend is paid directly to the advertising platform through your business account and payment method. You can see how much is being spent.
Campaign Management Fee
Our management fee covers the agreed strategy, setup, creative coordination, monitoring, optimization and reporting services outlined in your proposal.
Frequently asked questions
Good Questions, Honest Answers
Which advertising platform is best for my business?
It depends on your audience, offer, search demand, industry, location, campaign objective and budget. Some businesses benefit from Google Search, while others are better suited to Meta, LinkedIn, TikTok, Pinterest or a combination of platforms.
How quickly will I see results?
Ads can begin delivering shortly after approval, but meaningful evaluation requires enough time and data. Early performance may guide adjustments, while stronger conclusions often require several weeks of testing.
Do I pay the advertising platform directly?
Yes. In most cases, ad spend is paid directly from your business payment method to the platform. Our management fee is separate.
What is a good advertising budget?
A suitable budget depends on your market, competition, campaign goal, location and expected customer value. We recommend a realistic starting budget after reviewing your business and objectives.
Do you create the graphics and videos?
Creative support may be included or added depending on the campaign. We can coordinate advertising graphics, photography and video through our team or trusted creative partners.
Do you guarantee leads or sales?
No responsible agency can guarantee a specific number of leads or sales. Results depend on the offer, market, website, competition, budget, creative, tracking and how the business handles inquiries after they arrive.
Can you advertise job openings?
Yes. Recruitment advertising may be supported through Meta, Google, LinkedIn or other appropriate platforms depending on the role, location and campaign requirements.
Can you manage ecommerce and product advertisements?
Yes, when the website, product feed, tracking and platform requirements are suitable. Google Shopping, Performance Max, Meta product advertising and retargeting may be considered depending on the project.
Do you work with businesses outside Quebec?
Yes. Advertising strategy, setup, management and reporting can be completed remotely for businesses across Canada, the United States and beyond, subject to platform and industry requirements.
Let's Build a Smarter Advertising Plan
Your next customer is already searching, scrolling or watching. Let's make sure your business is there when it matters most.
Book a Free Consultation →We normally reply within one business day.